Samet is a Diversity, Equity & Inclusion (DEI) expert, guiding companies on their journey towards creating more equitable spaces for underrepresented groups. Samet has played a pivotal role in establishing sustainable DEI structures within complex organizations, presently at Zalando as Principal, D&I Customers & Partners. As a sought-after keynote speaker, Samet's talks enable companies to gain DEI insights and achieve their goals. Samet is a LinkedIn Top Voice "Next Generation". Samet has Turkish roots, was born and raised in Berlin, and identifies as non-binary.